The Perform Group have noticed how the popularity of its streaming services to Watch & Bet, have been increasing as they connectivity becomes more and more extensive. Traditionally people watched streaming services on computers or television, but now it appears that more fans prefer to use their mobile devices to watch their favourite sports events.
The EVP Betting at Perform, Andrew Ashenden stated that they have seen the general traffic grow as mobile becomes more widespread.
The Perform Group has decided to increase its portfolio of customers for their Watch & Bet streaming service after they agreed to a deal with the based in France operator, Winamax SAS. The Watch & Bet will provide them with a non-stop service, which was designed to improve the obtainment and custody of players, as well as to drive the increased turnover of in-play sports betting.
This partnership will provide the operator with access to approximately 18,000 events per year. Some of which include FIBA Basketball, La Liga Santander, WTA & ATP Tennis and the EFL Cup. Andrew Ashenden stated that the wide scope of sports rights will allow the Perform Group to cater for a broad range of sports enthusiasts.
He said that they are delighted that an operator such as Winamax chose to take their live streaming services via their Watch & Bet product. Ashenden continued that with El Clasico occurring on the 3rd of December, they will be joining at just the right time. They are confident that the combination of the industry-leading consumer product they offer and Winamax’s strong brand will be the start of a long-lasting and successful partnership.