As the football seasons draw to a close around Europe, you may be considering what sporting events to promote over the summer to help to maximise your revenues.
Tennis is always a hugely popular sport for betting, and has appeal across a number of countries. The second tennis major of 2015, the French Open, starts on the same day as the English Premier League finishes – Sunday 24 May. This represents a great opportunity to run some bet365 promotions on site and attract not only those players who would usually be betting on tennis, but also to attract football punters and convert them to tennis for the summer months!
bet365 offer a superb tennis betting service, and turnover levels are always high for big events like this. If you could promote some of the following on site, as well as through your social media channels and/or email campaigns then you’ll be in a good position to capitalise on the interest in this tournament.
World Number One Novak Djokovic is the favourite to lift the Men’s Title, and is currently available at 4/5 (1.80) at bet365. It’s pretty hard to argue against the fact that he’s the best player in the world at the moment, and has been for some time. However, he has never won the French Open, mainly due to Rafael Nadal’s dominance on clay. The Spaniard has triumphed five times in a row at Roland Garros, and has won 9 of the last 10 French Open titles. He’s currently available at 9/4 (3.25), which will appeal to many given his record. Andy Murray has been in top form recently on clay, best demonstrated by his victory over Nadal in the Madrid Masters Final last week. He’s currently priced at 8/1 (9.00) for French Open success. David Ferrer was runner-up in Paris two years ago, and has reached at least the Quarter Final in each of the last 3 years, so could provide good each-way value at 25/1 (26.00).
The Women’s betting market is also headed by the World Number One, with Serena Williams available at 11/4 (3.75). Again though, her record at the event isn’t great, with only two French Open wins from thirteen attempts. Maria Sharapova may be better value, having reached the final in the last three years, winning two. She is currently priced at 4/1 (5.00), alongside Simona Halep who has recently overtaken Sharapova in the World Rankings. Although Halep is still yet to win her first major title, her best performance to date came in last year’s French Open when she was runner-up to Sharapova, and she’ll be looking to go one better this time out.
As ever bet365 will be offering a host of pre-match betting markets on all matches at the French Open, and there’ll be a huge range of markets available once the action starts on our unrivalled In-Play console. Check bet365 live streaming tennis schedule page.