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Helping you find the Best Betting Sites in the UK for 2024

All the best betting sites on the internet are not reputed sites. The sports fans who are novice online betters have to ensure that they choose a betting site that is legitimate as well as reputed. The Gambling Commission of UK has made the task of identifying a legitimate betting site rather easy. A reputed betting site in UK is licensed by the GC which is an independent body.

The commission has made the regulations for commercial gambling operators quite transparent. The regulated betting site will provide the details of their license. As a result of the licensing as well as the online gambling laws for sports betting in Britain, one can find the world’s best betting sites for 2017. These reputed sites offer their service to sports betting fans the world over. Most of the top betting sites of the UK are in the market for decades and UK has the distinction of having a disciplined as well as matured betting market.

Best Betting Operators in the UK

Bookmaker Founded Jurisdiction Bonus Cashout Platforms Grade Read More
2000 UK Up to £30 in
Bet Credits
Bet365 Review
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required, T&Cs, time limits & exclusions apply. #AD
1997 Malta Money Back up to £40 + £10 Casino
Unibet Review
18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply...#AD
1999 UK Bet £5 Get £20
Betfair Review
T&C: New customer offer, 18+. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

* T&C’s apply, 18+. Click on Bet now to view the offer!

According to us, bonuses are one of the most important criteria that you should search for when choosing a bookmaker. Nothing can make your day light up like a bonus that gives you additional funds to play with. And it’s not only the bonus that you get when opening a new account. Most of the companies encourage you to continue betting through them by giving out small weekly bonuses. You’ll find research of all UK’s betting sites reviewed and sorted and the bonus offers that they have.

Betway - Good Betting Site for Free Wagers


  • Plenty of sports and non-sports betting options
  • Free bet club
  • Build your own bets easily


  • Website design isn’t particularly interesting
  • Heavily focused on football and horse racing offers
  • Some promotions may be confusing

If you’re looking to bet on a wide variety of sports without any worries about your safety, you’ll be happy to see the way that Betway gives you a clear site design where you can find the latest odds on football, cricket, horse racing and more. They also cover plenty of niche sports as well as politics, esports, and specials.

You can bet on upcoming events or wait until a game has started and choose the live betting option. Their bet builder is very easy to use and lets you choose exactly the type of wagers you have in mind. Expect a welcome bonus when you get started and you can then collect free bets regularly. These free wagers are offered on any market on any sport.

It’s an easy sports betting site to use, with useful links on the home page to let you create accumulators or find out any information you need to know. The Betway banking processes are easy to understand, with a variety of the most trustworthy methods accepted for your initial deposit. You can then use the sidebar to find the sports you’re most interested in and start searching for the best odds you want to get.

*Ad, T&C’s Apply, 18+

Unibet - Best Site for Free Bets


  • Neat welcome bonus
  • Odds for lots of events
  • Live streaming available


  • Some withdrawal methods are slow
  • Not all sports have relevant offers
  • The website can be slow at times

Register with Unibet and make your first deposit to receive the welcome bonus that goes up to a maximum of £40, which is paid to you if your first wager loses. Their special offers section lets you see their other sports deals, such as a free bet when you place a bet using their bet builder for £10 on certain football games throughout the year.

The list of sports covered is as wide as you’d expect, with their popular events at the time of writing covering snooker, tennis, and cricket as well as football. It’s also good to see an option that lets you go directly to the games with odds boosts, which you might like as a way of seeing something different. In-play betting is easy to find and simple to place your wagers on.

You can choose from a huge range of betting markets on Unibet, from choosing who you think will be the first scorer to correct score predictions, number of goals/points scored and so on. The website has been designed to cram in as much as possible without making it difficult to navigate and it works well so you shouldn’t have any issues in getting started here.

*18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #ad

Betfair - Great Sports Betting Offers


  • Good for accumulators
  • Short process for placing wagers
  • Live betting opportunities


  • More promotions would be useful
  • The website design is fairly basic
  • Not all the most common banking methods are offered

The Betfair website lets you start betting on a huge variety of sports quickly and easily. The welcome bonus gives the perfect way to get started, with a bet builder insurance bonus that gives you a series of free bets if one leg of your first bet builder with five or more legs loses.

There aren’t an awful lot of other offers to take advantage of at the time of writing, although it’s definitely worth checking out from time to time to see what deals have been added to the list. You won’t have too many problems finding sports bets to place though, since the long list of all sports covers even niche sports like surfing, netball, and water polo. Live betting is offered on a good range of these sports too.

The Betfair site is easy to use, with a short registration process where you set up a new account in just a moment or two. After that, you’ll be asked to verify your identity to ensure that you meet all the current British betting regulations. You can then choose from the card payment and transfer options so that you can add funds and start betting without any fuss.

T&C: New customer offer, 18+. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

bet365 - Top Site for Live Sports Betting


  • Range of offers with T&Cs, for players aged 18+
  • The most popular sports all listed
  • Bets boosts are frequently offered


  • Not all banking methods are equally fast
  • Relative lack of offers for loyal players
  • Lack of acca insurance offers

bet365 is one of the biggest and most respected names in the sports betting industry, and it’s easy to see why when you enter their slick website or app. The list of sports that you can wager is as wide as you’d expect, with football and cricket among the most popular sports that you’ll find odds for here.

There aren’t a lot of promotions and offers for existing players to enjoy, with all their deals aimed at 18+ players and with terms and conditions applied to them. Since this is a highly trusted and regulated betting site, the help section gives you all the information you need to know to carry out responsible gambling without any stress.

It’s the kind of sports betting site that might suit someone who wants a trouble-free experience. The bet365 site is neatly organised so that you can find your way around and choose the odds that suit you on your favourite sports. Their sports betting app for smartphones offers a convenient alternative with the same betting options you’ll find on the website. You can download their app from the Google Play Store or the App Store at no cost and start wagering wherever you are.

New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required, T&Cs, time limits & exclusions apply. #AD

Betfred - Top Site for Horse Racing Bets


  • Accumulator boosts are often given
  • An attractive site
  • Extra places in horse races


  • Esports fans won’t find any bets on their favourite games
  • Not many niche sports
  • Relatively few live-streamed matches

Betfred has built up a strong reputation in the sports betting market thanks to a high-quality approach that’s focussed on giving the customers what they want. Their website is well designed with a list of sports down the side of the screen. It’s a decent list although there aren’t too many of the niche sports that some visitors might be interested in betting on.

The process for signing up and making your first wager is nice and simple, although you’ll need to verify your identity to meet the UK’s stringent betting regulations. Several banking methods such as debit cards and e-wallets give you plenty of variety in terms of how you move money into your account and take out any winnings you collect.

In terms of their top offers, you can look forward to several different ways of getting something extra. For example, new players get a sports welcome bonus that gives them £30 in free bets after they place their first wager of £10 or more at odds of even or greater on any of the Betfred sports markets. Many of their best deals after this are based on horse races, with offers like extra places in some races.

*Ad, T&C’s Apply, 18+

10bet - Best Live Sports Betting


  • Clean website design
  • Free bet offers
  • Big on greyhound racing


  • Site lacks colour
  • Not many ongoing promotions
  • Live chat isn’t 24/7

When you join the 10bet site, you’ll find it easy to get around and find the latest odds, although the design isn’t particularly inspiring. Their list of sports is extensive, ranging from classics like football and horse racing to handball, snooker and more. All the major sporting events are included, with some non-sporting bets also listed.

The process for placing a wager is simple, as you just need to click on the outcome that you expect to happen and choose how much to bet. A separate live betting tab lets you see the games and events going on right now, but live streaming isn’t currently included as an option. Registration isn’t difficult, with a short signup process and then a few different deposit methods for you to choose from.

The welcome bonus gives you 100% extra, up to £50, on your first wager. Odds boosts and free bets are among the other deals sometimes offered, with a few of them limited to a certain sport rather than being available for any type of bet. A current offer gives you an extra free bet when you start using the 10bet app, which gives a smart and convenient way of using their site.

*New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

Grosvenor - Best for Responsible Gambling


  • Great-looking website
  • Useful promotions
  • Strong on horse racing


  • Some withdrawal methods are slow
  • Lacking some niche sports
  • Betting slip can get cluttered

The Grosvenor betting site offers live streaming and extra places on horse races, making this a great place to bet on that sport. They also focus a lot on football, with all the top leagues shown and odds on different betting markets. Your starting point is by registering and then adding some funds using any of the popular methods they accept. You’re then ready to look for something to bet on.

Responsible gambling is clearly a big priority with Grosvenor. They offer a lot of useful information and also some helpful tools you can use to control your gambling time. If you’re using a sports betting site for the first time, you might want to start here and see how you can stay safe while you place your bets. Everything else about the site is as professional as you’d hope for, with a good FAQ section and a customer service team that’s easy to contact.

There are some good offers you can collect while you gamble with Grosvenor but at the time of writing all their listed deals are for their casino. This perhaps gives the impression that they’re more interested in their casino than sports betting, which is a shame.

*Ad, T&C’s Apply, 18+

32Red - Top Site for Live Streaming


  • A fun look
  • Easy to use website
  • Live betting options


  • Few promotions
  • No welcome bonus
  • Relatively few e-wallets accepted

The first thing you’re likely to notice on the 32Red sports betting site is the light-hearted approach they’ve taken. The bright colours and fun images they use let you see right away that this is a place where you can enjoy gambling, but it’s worth pointing out that they also security and responsible gambling seriously, so you can sign up without any worries.

Their live betting section covers a range of sports odds taken from across the planet, with live streaming letting you see many of the events and games comfortably and bet on them as they occur. Football, cricket and the other most popular sports are easy to find on the home page, while you need just a couple of clicks to enter into the full list of sports and see what catches your eye.

Their promotions page is slightly disappointing, with no welcome offer or deals for returning players mentioned at the time of this review. Therefore, it’s just about taking advantage of the chance to place some bets in a secure setting. 24/7 support is available and their banking options have enough different choices that you should find an easy way to move money in and out.

*Ad, T&C’s Apply, 18+

William Hill - Top Sports Betting for Mobile App Features


  • Professional look to their website
  • The mobile app adds extra features
  • In-play betting and live streaming


  • More live odds would be good
  • The desktop site has a lower welcome bonus
  • Relatively few markets on some sports

The choice of how to bet at William Hill is made easier by the fact that their mobile app has extra features and a bigger welcome bonus than the desktop site. If you like the flexibility of betting on the move, these are a couple of other good reasons to give it a try. Either way, you can sign up and start playing in a question of a couple of minutes.

Their live section gives you a variety of ways of betting on the games that are going on while you watch them. You can also bet in advance of the action starting if you prefer. There are different ways of building your bets, so you can look to create interesting accumulators in the way that best suits you.

Their offers for returning are worth taking into account once you’ve signed up at William Hill. You’ll find the likes of free bets and odds boosts that allow you to get extra benefits from the site as you gamble. Everything here is set up to make it easy for you to use and also encourage you to stick to responsible gambling. If you ever need some help, you’ll find the support team and online responsible gambling tools whenever you want them.

*Ad, T&C’s Apply, 18+

Casumo - Beat the Odds and Personalize Your Game


  • User-friendly and engaging approach
  • Good variety of bets and sports
  • Custom bets


  • Limited payment methods
  • No live streaming
  • Less competitive odds

Casumo Sports Betting aims to bring fun and ease to the world of online wagers. Their user-friendly platform boasts a clear layout and entertaining features, making it a breeze to navigate even for beginners. Plus, they offer a good variety of sports and bets, going beyond the typical football and basketball to include lesser-known options like entertainment and politics. This lets you tailor your wagers to your specific interests and potentially uncover some hidden gems.

However, Casumo might not be the best choice for hardcore sports bettors seeking the absolute most value for their money. While they provide a decent range of bets, their odds may not always be the most competitive. It can be beneficial to compare odds across different sportsbooks before placing a bet to ensure you’re getting the best return. Additionally, Casumo’s payment methods might be somewhat limited compared to other platforms. Finally, if you like to place bets while watching the game unfold live, you’ll be out of luck here - Casumo currently doesn’t offer live streaming services.

Overall, Casumo Sports Betting is a solid option for casual bettors who prioritize a user-friendly experience and a touch of entertainment. But if you’re a serious sports betting enthusiast chasing the best odds and features, you might want to explore other sportsbooks that cater to a more professional crowd.

*Ad, T&C’s Apply, 18+

Deposit Bonuses

Most of today’s online sportsbooks offer opening bonuses to attract new clients and it’s tempting to go for the one that offers the best available bonus. That’s why we recommend Bet365 in our bookmakers reviews section.

Free Bets

Where can you find free sport bet offers onlineUnlike the deposit bonuses, the best free bets can be given to you on many occasions, not when you make a new registration. They’re also easier to claim and have fewer requirements.

Markets Offers

Bookmakers, like sports teams, have their strengths and weaknesses. Some are considered all-rounders while others specialize in one or two markets. If you can pick the sportsbook that offers the best odds on your preferred markets, it can make a difference. We’ll show you an example with two of the most popular markets – football and horse racing. So you can see for yourself that it’s not all the same between the bookies.


Football betting sites are a massive business these days, particularly online. It is the biggest revenue generator for most of the online bookmakers. And most of them provide a top-notch football betting service, including live football services. In-play has always been a huge part of the industry.

In the UK, football betting started with the introduction of football pools back in 1923. Every family in the United Kingdom played classic football pools. The aim was to select eight games that will end as draws.

Bookmakers found a way to rival the pools. It was by offering “fixed odds coupons”. With these football fans can place single bets, accas, doubles and even trebles on every UK match. They started to offer these on European games as well. These days, football betting has moved to online. And millions of punters all over the world gather in front of their TV’s and computers every week to see the results of the Premier League.

how to bet on the football market in the ukA whole new phenomenon developed thanks to the world wide web. Live streaming and in-play betting. Let’s say that Manchester United are down at home with one goal to Southampton, and there are only 15 minutes left, but you want them to win. Well, now you can with live scores betting. Moreover, thanks to cash out, now you can cash in your wager before the game ends if you believe that it will fail.

For example, you placed a bet on Arsenal to defeat Liverpool, they are at 3-2 with only 20 minutes left, but they had a crucial defender sent off. If you think that Liverpool will take advantage of this, you can cash-in your wager, so it stays a winner.

To help you pick the best football betting site, we have researched some of the top players. When it comes to gambling a chose 4 random matches to compare the odds for a home win. For this, we selected two matches from the Premier League, one from the Championship and one from League 1.

Then we compared the difference between the best and lowest odds between different bookmakers that we selected.

You see an advertisement for a product on TV, and the price seems very low. You go to the supermarket to buy this specific product and some groceries, but when you came home you realised that you spend more than you usually do. Even though the advertised product was cheaper, other prices were raised and you ended up spending more in total. The smart thing here would be buying the cheaper product from here and the other groceries from your normal supermarket.

This situation can be applied to the betting market because if you have more than one account, you can find the best value for the event that you want to bet on. We found out that some bookies offer odds almost 14% better than their rivals. The games from the Premier League had the biggest difference between the biggest and lowest odds – 13.94% and 6.13% on the 2 sample games. For the Championship and League 1, these stats were 4.16% and 5.04%.

According to us, you should not rely only on one bookmaker and gain an advantage by using the new player bonuses . We recommend you to choose at least two of our best online betting sites for football.

Or, if you cannot decide, we recommend you to use BetVictor and William Hill for Premier League fixtures and 10bet for lower league games.

Horse Racing

find out more about the horse racing marketIt’s not easy to compare the horse racing markets because many bookmakers only show the starting price (SP). It’s calculated from the odds that are being offered at the actual race meeting and it can be decided. But usually a panel chooses the starting price by observing the price changes at the racecourse.

The reasoning behind a starting price is determining the winning without fixed odds being taken or offered at that moment.

Despite that, all the bookmakers we’ve chosen have Best Odds Guaranteed. This means that if the starting price is higher than the odds, you’ll be paid out the higher price. You should still check the terms and requirements for any extra conditions attached.

Stan James are offering a great promotion on all Channel 4 horse races. It states that if you back a winning horse at odds 4/1, you’ll get a risk-free bet that matches your stake. Risk-free bets don’t include the stake, but if you lose, your stake will be refunded within one hour after the race.

We chose four races for this one and compared the odds for a random horse, then all the different prices that were offered.

The difference here was huge – 30.76% between the best (Betfair, Bet 365 and Royal Panda) and the worst odds (Betfred, Betway, William Hill). Race number two showed a 26.66% difference and this time Unibet, Bet365 and Betfair had the highest odds. The third race had a 40% difference for the odds at 10betb and BetVictor compared to 10Bet. In the last one, we can see a 30.76% variation between the top (Bet365, Paddy Power) and bottom (William Hill, BetVictor and 10Bet).

This proves that you always should choose the bookmaker to get best odds for your money because the differences are quite big.

Mobile Betting

how to make a mobile bet on a sports matchToday mobile phones are used not only for texting and calling. But you can also browse the internet on a smartphone with touchscreen thanks to the rapid development in technology. This meant many online bookies needed to expand their services to the mobile market. They do this by creating mobile applications that let you access any markets that you would like to bet on even when you’re not at home.

Almost every respected bookmaker has a mobile app and they became necessary for the companies that wanted to keep up with the modern trends. You can find our opinion on the best apps on the market in our mobile betting apps reviews section.

Live Betting and Streaming

The In-Play (or Live) market is developing and you should look for bookmakers who offer this option because not having it would be a big flow in our opinion. Many people are thrilled by the excitement that they can watch the event they’re betting on and it enhances the betting experience.

With Live Betting you can place wagers on football, horse racing and many other sports, even curling. That way betting becomes an interactive experience because you can actually see what’s going on. By that we mean Live Streaming which is also crucial for any bookmaker. The top companies have the resources to afford streaming events live and this is connected with the live betting. In most cases you only need a positive bank balance in your account or to place a bet on an event (this applies to horse racing).

You’ll see that sites without Live Betting and at least Audio Commentary aren’t high on our charts.

The Good and the Bad side of Betting

what are the pros and cons of sports bettingLet’s see what signs we need to be aware of when we choose an online bookmaker. Not everyone out there is looking out for your best interest because of greed and money. So you have to be careful when making your choice. There always will be companies who are trying to scam you. But thanks to the internet you can always do a background check on them and avoid any dangerous situations.

You should look out for sportsbooks who have a bad reputation on the internet. Or, if you spot that their terms and requirements are looking dubious and limiting their payout to a small amount. It’s better to do some research before deciding who to trust your money with. We recommend that you check our unbiased reviews and then make a choice. Because we always consider both the positive and negative side of each bookmaker that we review.

If you still can’t find a legitimate bookie or have some doubts about a certain company. Here are some important things that you should check to see if they’re worthy of your trust:

A bookmaker is good when they have…

  • Simple interface that is easy to navigate
  • Many bonuses and promotional offers
  • Easy bet placement
  • Live Betting and Live Streaming
  • Many sports and markets

A bookmaker is bad when they have…

  • A slow website
  • No bonuses
  • A hard to navigate website
  • No special options
  • Small range of markets

Outstanding features of the major bookmakers in UK

which are the best betting sites in great britainThe best betting sites in UK are known for their excellent customer service, products of the best quality and reliability. These betting sites have a strong reputation in the market.

The UK betting sites that are offering their service in countries by the regulations of the respective countries. Those who choose the sports betting sites should ensure that the betting site that they select is reliable. Moreover, established and that the deposits made by them are 100% secured.

The reputed betting sites in UK provide facilities for all popular sports of Europe. The sports include tennis, soccer, cricket, darts, basketball. As well as baseball, athletics, volleyball, football, golf, Ice Hockey, motor sports, rugby.

The best betting sites in UK also cover the major sporting events of North America in hockey, football, basketball and baseball. Betting lines are offered by them for events such as NBA, NHL, NFL and MLB or all traditional US and Canadian sports.

In-play wagering, betting on horse-racing

The reputed betting sites in UK provide money-lines, point spreads and three-way betting lines for all major sports. Also, they offer facilities for props wagering and future betting on team sports and various major sporting events. For the major events, these betting sites provide live in-play wagering also.

Apart from all the above mentioned sports, the best betting sites in UK offer betting on horse-racing. The top sites bring under their coverage the daily horse-racing events that take place in UK, Ireland, US, South Africa and Australia. For the most superior horse racing events such as the US Triple Crown, the top bookmakers provide extensive coverage.

A lot of benefits to the players

Top sports wagering sites in UK offer promotions and incentives to all their customers – existing as well as new. The players can also combine wagers even on the sports that they do not play, thanks to the Cross Promotions. The most reputed sports gambling sites in UK also provide the players the opportunity to try their chances at casino games and poker also. The new players are offered exciting welcome packages that include deposit bonus and free betting chances.

The best deposits options like debit card or by PayPal. All UK betting brands accept Visa, Master Card and many brands of debit cards. For making withdrawal, the players have various options such as paper cheques by mail or direct withdrawal to a debit card. The physical betting shops of these sites enable the players to have online voucher. They can cash the voucher in person over the counter at the betting shop.

Methods for deposits and withdrawals to/from bookmakers
Bookmaker Credit/Debit cards e-Wallets
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Those who choose any one of the best bookies in UK are assured of the most awesome as well as exciting sports betting experience.

Who are we? has everything that you need to succeed at betting. If you’re a novice at betting and looking to open an account, here you can find best bookmakers reviews in the uk. They can help you to pick your preferred bookie and start betting right away.

which are the best sports betting offers onlineWe have explained the currency and deposit options that the different bookies have. So after you read those articles you’ll know what to do.

After you’ve chosen your betting site, you can grab free bet offers from different bookmakers. We also have something for you if you’re a fan of mobile betting. Here you can find the best mobile betting apps we recommend for you to use.

You can also find mobile betting apps reviews, which tell you what each application can offer you. It doesn’t matter if you use Android, iOS or some other OS, here you’ll find the best application for you mobile device.

If you’re an advanced better, you can also find helpful stuff at We offer free betting tips for Serie A, Premier League , Bundesliga, Championship, Champions League and the Europa League. You can compare odds that the bookies will give you and select where you want to bet.

Useful Information

You can visit our social channels at the bottom of the page to stay updated with latest gambling news.

  • Best Choice
  • Bet365
  • 4.9
  • Bet Now

    New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required, T&Cs, time limits & exclusions apply. #AD

  • Melissa Welch
  • "I advise you to try my favourite for an exquisite betting experience. This trustworthy and reliable bookie is only one click away!"
    Melissa Welch, reviews department