Click for Quick Menu

Reasons to Choose the Site of the William Hill Review

what can you do at william hill reviewWelcome to our William Hill review webpage! This is about one of the oldest and largest bookmakers in the UK. They opened their doors in 1934 and have since cultivated a solid reputation based both on tradition, experience, and more recently, their easy-to-use, though not very aesthetically-pleasing, online and mobile betting options. They are currently licensed in the UK, Australia, and USA (Nevada).

Image with not recommended warning

Top Recommended Picks

Bookmaker Founded Jurisdiction Bonus Cashout Platforms Grade Read More
2000 UK Up to £30 in
Bet Credits
Bet365 Review
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required, T&Cs, time limits & exclusions apply. #AD
1997 Malta Money Back up to £40 + £10 Casino
Unibet Review
18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply...#AD

* T&C’s apply, 18+. Click on Bet now to view the offer!

Welcome bonus and how to claim it

how to make a 25 pound free bet at william hill

If you’re a new customer at William Hill, you can claim a £25 free bet as a welcome bonus. This promotion is available to use only one time per household.

Here’s a detailed guide on how to claim this bonus:

  1. Go to William Hill’s website.
  2. Create a new account by clicking on the Join Now button at the top-right part of your screen.
  3. Fill out your personal details, username and password.
  4. Deposit £25 after logging into your account.
  5. Bet them on any market with odds at least evens (2.0), and you’ll get your William Hill free bet

Other Promotions

One of the few disadvantages of William Hill is their lack of good promotions. That’s one of the reasons why we have placed them lower than bet365 in our ranking of the bookmakers. Here are some of the current promotions that they’re offering:what are the current promotions at william hill

  • £25 Free Bet – The William Hill £25 Free Bet is available to all new customers who sign up and make a £25 on evens or bigger odds.
  • Football Acca Insurance – When you place a Football Accumulator of at least six teams, and one of them lets you down, you’ll get your stake (if it’s no more than £25) back.
  • Goalscorer 2nd Chance – Whenever you place a bet on a first goal scorer, but your pick scores the second goal of the game, you’ll get your stake refunded (up to £50).
  • Insurance – You get your stake back if the game finishes 0-0 and you wagered on the correct score or double result.
  • Best Odds Guaranteed (Horse Racing and Greyhounds) – This offer is available for all UK and Irish horse races and means that if you pick a horse and the starting price is bigger than the price you have, you’ll be paid out at the bigger odds. In the next part of our William Hill review we will tell you about their licensing information.

License Information

The company is under license by the Gibraltar government and also possesses a license to operate in the UK. This means they have to obey the following rules:

  • Prevent minors who are under 18 years old from entering the site
  • Provide fair and transparent gambling services
  • Provide help to anyone who is developing a gambling problem

How To Sign Up

Design and Layout of William Hill

William Hill completely revamped their website interface in September last year. The new interface offers a responsive design, which means that the display depends entirely on the size of your screen.

When viewed on a PC, the site uses the three-column layout, with sports navigation on the left, the betting slip on the right and the odds and markets in the centre.

One of the biggest flaws of the old interface was the navigation menu. The bookie has addressed this by removing the old grid format for the list of sports. The new setup is much more intuitive and faster to use.

Betting Markets

These bets can be placed in a wide range of markets. Their  odds are not the best in the industry, but they are definitely  acceptable, and the market selection is not as varied as Paddy Powers, but they offer all the standards — baseball, basketball, boxing, cricket, football, golf, greyhounds, horse racing, ice hockey, motorbikes, rugby league, rugby union, snooker, tennis, and US football. Within each market, they have set up different types of bets, giving the user a lot of options from which to choose.

William Hill often has special bets for football and tennis, and they also offer live streaming of events and live play, as well as 150 casino games, including roulette, blackjack, baccarat, slots, and bingo, and a poker room. Perhaps most importantly, William Hill pays out fast when you win, giving you almost instant access to your winnings.

In-Play Betting

find all about william hill in-play bettingWilliam Hill is offering a very good In-Play betting console to their customers. It has a huge variety of markets, live scores and detailed in-game stats which isn’t something that we see very often from other bookmakers.

When you click on the “In-Play Betting” button under the sports section, you’ll be able to see the latest in-play options like current odds, score and stats that are always being updated. You can also see if the game is available for Live Streaming.

Live Streaming

are there live streaming events at william hillAnother good thing about William Hill is their Live Streaming section. You can watch sports for free (except for horse racing where you have to bet on the race), and all you need to do is have an account.

The most popular sports that they offer are Basketball, Football, Cricket and Tennis, plus Irish Horse racing, but you’ll have to bet at least £1 on the race. In order to watch sporting events live, you need to make a new account and then click on the camera icon that’s located next to the event. You can also just go to the Live Streaming section and select a game from there.

There’s also the option of viewing the live stream in the In Play section above the event odds. It’s not too farfetched to say that William Hill’s Live streaming can only be rivalled by Bet365.

Mobile Betting

William Hill offers you to use their application on Android, iPhone, Blackberry and Windows Phone. Read more information about William Hill mobile app.

Customer Service

If you want to contact them through the phone, you have several options. If you are a UK resident you can call 0800 085 6296, or if you reside outside of the United Kingdom +44 870 600 0479. If you want a toll-free phone dial 0300 123 0794.

There is also the option for live chat and email. They even allow you to contact them through Twitter @WillHillHelp.


William Hill has shown itself to be open to bettors of a variety of nationalities, having over twenty language options and accepting the Australian Dollar, EURO, Canadian Dollar, US Dollar, Swiss Franc, Singapore Dollar, Danish Kroner, Swedish Kronar, Pounds Sterling, Japanese Yen, and the Hong Kong Dollar.

Method Fee Time Scale Deposit Withdraw Limit
Visa/Visa Debit £0 Instant + + £10 – £250,000
Mastercard £0 Instant + + £10 – £250,000
Maestro £0 Instant + + £10 – £250,000
Laser £0 Instant + + £10 – £250,000
Neteller £0 Instant + + £10 – £100,000
Moneybookers £0 Instant + + £10 – £80,000
PayPal £0 Instant + + £10 – £20,000
InstaDebit £0 Instant + + £5 – £10,000
Click2Pay £0 Instant + + £10 – £10,000
UKash £0 Instant + £10 – £500
PaySafeCard £0 Instant + £5 – £10,000
Bank Wire £0 3-5 Days + + £25 – £100,000
Cheque £0 Up to 10 days + + £25 – £100,000
Quick Cash £0 Instant + + £10 – £5,000
Postal Orders £0 Instant + + £25 – £100,000
ClickandBuy £0 Instant + + £10 – £10,000
Web Money £0 Instant + + £5 – £10,000
Przelewy24 £0 Instant + + £5 – £10,000
Sofortuberweisung £0 Instant + + £5 – £10,000
Giropay £0 Instant + + £5 – £10,000
Nordea £0 Instant + + £5 – £10,000
Abaqoos £0 Instant + + £5 – £10,000
iDeal £0 Instant + + £5 – £10,000 £0 Instant + + £5 – £10,000
POLi £0 Instant + + £5 – £10,000
Euteller £0 Instant + + £5 – £10,000
Speedcard £0 Instant + + £5 – £10,000
Fundsend £0 Instant + + £5 – £10,000
eKonto £0 Instant + + £5 – £10,000
Boleto Bancario £0 Instant + + £5 – £10,000
eWire £0 Instant + + £5 – £10,000
EPS £0 Instant + + £5 – £10,000
Multibanco £0 Instant + + £5 – £10,000
Linea Abierta £0 Instant + + £5 – £10,000
Bank Link £0 Instant + + £5 – £10,000
Teleingreso £0 Instant + + £5 – £10,000
Gluepay £0 Instant + + £5 – £10,000
Cash U £0 Instant + + £5 – £10,000
Mistercard £0 Instant + + £5 – £10,000
UseMyBank £0 Instant + + £5 – £10,000

Tools and Features

William Hill Bet Football ReviewWilliam Hill football is one of the most popular quick betting systems in the United Kingdom. Their massive betting market for UK football has really sparked quite a base of customers that bet on a daily basis and have skyrocketed quick betting to wide popularity. With the new William Hill mobile app, the system has only become more popular and effective.

William Hill promotes a simple and useful coupon and promo code through their official website. It is only applicable to new users, but it provides a nice early edge. A smart better could very easily build a decent bankroll without ever having to invest a single coin into their account. Check out our review about William Hill free bet.

The promo requires you to create an account and get it validated through a proper email. Once this occurs, you have a limited time to apply a discount code. It is quite simple. Visit the promo code field in the user account settings outlined on the main account page. There, input F25. The system will match whatever bet you make initially up to £25. This could take a £5 bet to 10, or a £25 bet to 50.

Pros and Cons

  • No referral program.
  • Not available in a lot of countries.
  • The site layout should be modernised.
  • No referral program.
  • Not available in a lot of countries.
  • The site layout should be modernised.

Contact Details

Reviewing In touch Other
Name: William Hill
Company: William Hill plc
Founded: 1934
Address: 6/1 Waterport Place, Gibraltar
Phone: +44-870-600-0479
Live Chat: Yes
Fax: No
E-mail: [email protected]
Odds format: EU, UK, US
Client Service: 24 / 7 / 365
Social Twitter, Wikipedia
Sports: Football, Basketball, Tennis and more…

Frequently Asked Questions

  • Is there a promo code?

  • There is certainly nothing better than sharing the newest deals and promotions with our readers and the code for 2017 is F25. We have explained how to use it in this review.

  • What is Cash Out?

  • This means that you can close or settle your bet before the event is finished. This option is only available if your wager is still active and betting is available.

  • Is there a min and max amount that I can bet?

  • 3 pence for single bets and 1 pence for multiple wagers or the same amount in the other currencies. The max depends on the market and sport of your choice.

  • Can you explain reverse withdrawals?

  • These are very straightforward. If you have withdrawn money from your account, but you decide that you want to bet. If the process is pending, you can reverse it immediately. Your request will be cancelled and the funds will be credited to your account.

Our Verdict

We have reached the end of our William Hill review. Overall, this is a solid company with a lot of experience and a great reputation for dependability. Those living outside of the UK, and definitely those  living outside of the UK, Canada, Sweden, or the Netherlands, may want to reconsider whether or not to join William Hill simply because of the lack of promotions and bonuses that other sites offer, as well as the UK-centricity of the site’s markets in general.

Serious online poker players and those who enjoy routinely betting on the novelty market or any sports outside of the usual standards will also want to really consider whether or not William Hill is the right bookmaker for them..

With that said, William Hill is still a smart choice; it just is not meant for everyone. If you are UK, Canada, Netherlands, or Sweden-based, only enjoy betting on the mainstream markets, have little to interest in high-stakes online poker, and do not mind sacrificing some odds quality in exchange for the financial dependability and stability that William Hill offers its users, then you should definitely look into using them for all of your bookmaking needs. Thank you for reading our William Hill review

  • Best Choice
  • Bet365
  • 4.9
  • Bet Now

    New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required, T&Cs, time limits & exclusions apply. #AD

  • Melissa Welch
  • "I advise you to try my favourite for an exquisite betting experience. This trustworthy and reliable bookie is only one click away!"
    Melissa Welch, reviews department